David Carson Essay

Design is the creation of something in the mind. David Carson has taken that concept to the extreme, allowing his mind to create something people have to think about and then appreciate. David Carson represents graphic design to a high degree, to have to incorporate aesthetics and production of layout, design and typography, is a lot to think about when you want to get a message across to a viewer. His journey through education, experience, and the love for art has given him the innovation he needs to succeed. Even though, Carson started out with a surfing career, I believe that, is an art in itself. The way the surfer has to glide across the water while still balancing is incredible, and you’re surrounded by beautiful things water, sky, and beaches. Surfboards are not just something surfers ride on, but a piece of artwork that takes a lot of time and money to create and appreciate.
David Carson was born in 1952 in Corpus Christi, Texas, soon after his family moved to New York. David’s artistic abilities were shown at a young age. His family moved a lot because of his father’s job, which gave him the creative view he has on the world today. His first time approaching graphic designs was not until college at the University of Arizona. He also attended San Diego State and Oregon College of Commercial Art. After college Carson became a professional surfer were he was 9th best surfer in the world.
Through his surfing career he was able to use his artist and graphic design skills to direct a surfing magazine, called Beach Culture. This was David Carson’s first significant impact on the world of graphic designs. He traveled to Switzerland for a BA in Sociology to further pursue his career and learn more about people, considering he was surrounded all the time. Later, he attended a three week graphic design course were he met his biggest influence, his professor, Hans-Rudolph Lutz.
Not afraid to break away from the norm he was able to jump right in and create something new for the world. This was just the begging to his career. In 1991 David worked on How magazine before launching his own magazine Ray Gun. This magazine is what got people’s attention about Carson. His work has been featured in more then 180 magazines and newspaper articles across the world. Because of his recent events and new ideas David Carson was featured in the New York Times and Newsweek which attracted major business such as Pepsi Cola, Nike, MTV, Levi, Toyota and much more. This gave him the opportunity to expand his thoughts. In 2000 Carson opened his own studio in North Carolina; by 2004 he was the Creative director of Gibbes Museum of Art in Charleston.
David’s latest works have been in film and television. He wants to direct commercials and videos. He did a short film called “The End of Print”. He has also collaborated with a professor form Harvard Business on a documentary called “The Art of discipline and creativity.” This was to show others the beauty in his work and get more people to join the design world or just influence them in a positive way.
David Carson became interested in a new and inventive type of typography and photography based design. He inspired many new artists in the 1990’s. His work is not at all what people call “traditional”. As an artist usually is, David Carson was very much attached to his creations emotionally. Carson’s work is a combination of thoughts and ideas lost in the subconscious. He wanted graphic design to be serious and just as demanding as any other kind of art. David was able to get many designers to step out of the graphic design box and into a world of art through their fingertips. By using color and words he was able to capture the audience. Although, Carson has a tendency to make work that is hard to read and makes you think, this is what makes his art so special and his. Because Carson was not into traditional art, this is what he is now known for. David Carson has been one of the greatest influences on modern graphics arts in the last twenty five years. He was able to take photography and type and manipulate and twist them together to form a deeper and meaningful composition.
In November 1995, Carson published his first book the End of Print. It sold over 200,000 copies in five different languages and soon after became the best-selling graphic design book worldwide. His accomplishments told him to write a second book, which followed in 1997, 2nd Sight. “It is said that this book simply changed the public face of graphic design” (Newsweek). For Carson, this was an honor. His work is his passion, because of this he is flourishing today.
Davis Carson’s work continues to be subjective and driven by his intuitions. Carson researches all projects and experiments it with intent to communicate in different mediums. Carson keeps his work small and mobile and remains a hands on designer. He still has a traditional office where people can find him. His travels and experience have allowed him to see things most have not, because of this he was able to come up with ideas that most people cannot comprehend. David Carson is an inspiration to the graphic design world.

brandscape

where does my logo belong.....

Cupcakes need to be protected too!!!!

Packaging is the new way to advertise. Not only that, but they have come up with a new and effective way to transport a cupcake. Design packaging has created a briefcase for the cupcake, so when you do open the bag the cupcake hasn't fallen everywhere and been destroyed.

other countries get for creative in the eco- friendly world

This website from amsterdam is anything with 2 wheels. These unique inventions/artwork have influenced people all over. In amsterdam most people cycle to where they are going without thinking about it, this has started a whole new trend. The inventors are using all sorts of things to recreate the typical bike, even reusing things we need everyday. for instance, a toilet seat, or plants.

photoshop project class notes

Pick a fictional video
8 x 8 picture
to capture the picture
Shft + Command+ 4

size clip pic
- change resolution to 300
- change size 8in x 8in
run crop tool from corner to corner

magnify- text tool- add directors name(hevelica bold 9-11pt)
Word from title you want to portray

Darkening
window - layers
image- adjust brightness/contrast

light tones in a picture
-highlights
-midtones
-shadows

image- adjust color bablance
add yellow and/or red for warmth

red
green
blue


Darken one area
burn tool

lighten an area
dodge tool

blurring tool
filter-blur- gaussian blur

Texture in background
use layers to reveal different parts of the picture

3 pictures total

first picture needs to be lightened/ darkened
2nd picture needs to have a blurred background
3rd picture needs to have a new background you create to go along with the "word" you chose

Brochure project class notes

Pick a designer
find books with pictures
write text to use for brochure

Inside cover
margins at 5 to 6
text box for inside
Font- suitable
keep font size of inside header
constant no further than 1.5 columns
text box width 2.125

text link tool
select all text in 1st box, text link tool to 1st box then select into the empty 2nd box

Flow text by pushing pieces onto text into next line
no broken words
use halic or serif for picture caps

Innovation

1. use of imagination in order to engage people
2. has a direct application in the world of a society (automobile) applied to a practical problem


"Suggestive meaning" of the way lettering appears= connotation
"Actual meaning" of the way lettering appears= Denotation

Bold, heavy, light..etc are weights on fonts