As we have seen lately most companies that we are used to seeing have been changing their logos hoping it will reinvent the company/product. Pepsi for instance is a company that everyone knows of. More recently they have added more beverages onto their list of already carbonated drinks. To add to the change they have changed their logo on the Pepsi can. New logos are not going to increase sale, if anything people aren’t going to recognize it on the shelf. Most people go to products they are comfortable with. Products they know that won’t let them down. Pepsi is taking a big money risk by changing their image now.
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