David Carson Essay

Design is the creation of something in the mind. David Carson has taken that concept to the extreme, allowing his mind to create something people have to think about and then appreciate. David Carson represents graphic design to a high degree, to have to incorporate aesthetics and production of layout, design and typography, is a lot to think about when you want to get a message across to a viewer. His journey through education, experience, and the love for art has given him the innovation he needs to succeed. Even though, Carson started out with a surfing career, I believe that, is an art in itself. The way the surfer has to glide across the water while still balancing is incredible, and you’re surrounded by beautiful things water, sky, and beaches. Surfboards are not just something surfers ride on, but a piece of artwork that takes a lot of time and money to create and appreciate.
David Carson was born in 1952 in Corpus Christi, Texas, soon after his family moved to New York. David’s artistic abilities were shown at a young age. His family moved a lot because of his father’s job, which gave him the creative view he has on the world today. His first time approaching graphic designs was not until college at the University of Arizona. He also attended San Diego State and Oregon College of Commercial Art. After college Carson became a professional surfer were he was 9th best surfer in the world.
Through his surfing career he was able to use his artist and graphic design skills to direct a surfing magazine, called Beach Culture. This was David Carson’s first significant impact on the world of graphic designs. He traveled to Switzerland for a BA in Sociology to further pursue his career and learn more about people, considering he was surrounded all the time. Later, he attended a three week graphic design course were he met his biggest influence, his professor, Hans-Rudolph Lutz.
Not afraid to break away from the norm he was able to jump right in and create something new for the world. This was just the begging to his career. In 1991 David worked on How magazine before launching his own magazine Ray Gun. This magazine is what got people’s attention about Carson. His work has been featured in more then 180 magazines and newspaper articles across the world. Because of his recent events and new ideas David Carson was featured in the New York Times and Newsweek which attracted major business such as Pepsi Cola, Nike, MTV, Levi, Toyota and much more. This gave him the opportunity to expand his thoughts. In 2000 Carson opened his own studio in North Carolina; by 2004 he was the Creative director of Gibbes Museum of Art in Charleston.
David’s latest works have been in film and television. He wants to direct commercials and videos. He did a short film called “The End of Print”. He has also collaborated with a professor form Harvard Business on a documentary called “The Art of discipline and creativity.” This was to show others the beauty in his work and get more people to join the design world or just influence them in a positive way.
David Carson became interested in a new and inventive type of typography and photography based design. He inspired many new artists in the 1990’s. His work is not at all what people call “traditional”. As an artist usually is, David Carson was very much attached to his creations emotionally. Carson’s work is a combination of thoughts and ideas lost in the subconscious. He wanted graphic design to be serious and just as demanding as any other kind of art. David was able to get many designers to step out of the graphic design box and into a world of art through their fingertips. By using color and words he was able to capture the audience. Although, Carson has a tendency to make work that is hard to read and makes you think, this is what makes his art so special and his. Because Carson was not into traditional art, this is what he is now known for. David Carson has been one of the greatest influences on modern graphics arts in the last twenty five years. He was able to take photography and type and manipulate and twist them together to form a deeper and meaningful composition.
In November 1995, Carson published his first book the End of Print. It sold over 200,000 copies in five different languages and soon after became the best-selling graphic design book worldwide. His accomplishments told him to write a second book, which followed in 1997, 2nd Sight. “It is said that this book simply changed the public face of graphic design” (Newsweek). For Carson, this was an honor. His work is his passion, because of this he is flourishing today.
Davis Carson’s work continues to be subjective and driven by his intuitions. Carson researches all projects and experiments it with intent to communicate in different mediums. Carson keeps his work small and mobile and remains a hands on designer. He still has a traditional office where people can find him. His travels and experience have allowed him to see things most have not, because of this he was able to come up with ideas that most people cannot comprehend. David Carson is an inspiration to the graphic design world.

brandscape

where does my logo belong.....

Cupcakes need to be protected too!!!!

Packaging is the new way to advertise. Not only that, but they have come up with a new and effective way to transport a cupcake. Design packaging has created a briefcase for the cupcake, so when you do open the bag the cupcake hasn't fallen everywhere and been destroyed.

other countries get for creative in the eco- friendly world

This website from amsterdam is anything with 2 wheels. These unique inventions/artwork have influenced people all over. In amsterdam most people cycle to where they are going without thinking about it, this has started a whole new trend. The inventors are using all sorts of things to recreate the typical bike, even reusing things we need everyday. for instance, a toilet seat, or plants.

photoshop project class notes

Pick a fictional video
8 x 8 picture
to capture the picture
Shft + Command+ 4

size clip pic
- change resolution to 300
- change size 8in x 8in
run crop tool from corner to corner

magnify- text tool- add directors name(hevelica bold 9-11pt)
Word from title you want to portray

Darkening
window - layers
image- adjust brightness/contrast

light tones in a picture
-highlights
-midtones
-shadows

image- adjust color bablance
add yellow and/or red for warmth

red
green
blue


Darken one area
burn tool

lighten an area
dodge tool

blurring tool
filter-blur- gaussian blur

Texture in background
use layers to reveal different parts of the picture

3 pictures total

first picture needs to be lightened/ darkened
2nd picture needs to have a blurred background
3rd picture needs to have a new background you create to go along with the "word" you chose

Brochure project class notes

Pick a designer
find books with pictures
write text to use for brochure

Inside cover
margins at 5 to 6
text box for inside
Font- suitable
keep font size of inside header
constant no further than 1.5 columns
text box width 2.125

text link tool
select all text in 1st box, text link tool to 1st box then select into the empty 2nd box

Flow text by pushing pieces onto text into next line
no broken words
use halic or serif for picture caps

Innovation

1. use of imagination in order to engage people
2. has a direct application in the world of a society (automobile) applied to a practical problem


"Suggestive meaning" of the way lettering appears= connotation
"Actual meaning" of the way lettering appears= Denotation

Bold, heavy, light..etc are weights on fonts

Business Cards (class notes) project 3

Draw a rectangle 2" x 3.5" for a business card
move logo onto card by copy and pasting
logo goes in upper left hand corner (thats how we read)
Resize logo to fit in card
(remember to save file)
the name
address
email
phone number (t. xxx-xxx-xxxx)
fax number (f.)
tag line (different font) (ex. century)
Branding is character

Wacom Tablet

New piece of technology to help out graphic designers, photographers, and illustrators. This Webcam tablet allows to quickly and professionally edit photos and create digital artwork. The natural feel and superior performance of Wacom's patented, cordless and battery-free technology gives the control, comfort, and productivity an artist would want. This program is useful for beginners and professionals. You can also use the pad for traditional note taking, which is great for students. The pad comes in different sizes which is great for different projects and needs.

Hard Times Hit the Art World

In this hard time in our economy, we have been seeing all kinds of companies downsizing. Unfortunately, the art world is take just as big of a toll. People aren't buying paintings, they have to refrain from the theater, they can not purchase extravagant inventions, and businesses aren't hiring new designers. Many galleries are closing and many artist can not pay their employees. So, where does that leave the new generation of artists? How are we going to make a living if no one wants to share our talents and enjoy them. This hard time has set back many talented people to do the everyday job. Our passion is art. I guess now we really can call our selves "starving artists".

Bye Bye TRL

After ten years of music television, MTV has Canceled there Total Request Live music Show. TRL was the most current and in-the-moment way to get the very latest pop culture. I enjoyed coming home after school and watching the top ten videos and seeing the celebrity of the day! When I came to Nyc for the first time, the one thing I wanted to do was go to the MTV studio in time square and see TRL live. Fortunately, I was able to see the show and Carson Daily, the most popular Mc on the show. Today, I don't feel like you get to see as many music videos. Now TV is all about reality television. It's about watching other people live their lives. I can see why MTV canceled the show, considering we can get a new CD in five minutes by purchasing or downloading it off the internet and if we wanted to watch videos, just got to youtube.

David Carson

David Carson is an incredible designer. His talent showed early in his childhood and now he has created art through his fingertips. A an artist myself I can only respect his inovative ways to capture things. He started as a college student and a surfer and became an amazing sucess. He ranked as the 9th best surfer in the world. who knew that his career would lead to his masterpiece? He is now the influence of the new generation of graphic designers. Every piece of art he does David is emotionally attached to in some way. He was able to minipulate the way the unconcious makes you think.

Your logo is not your Product

As we have seen lately most companies that we are used to seeing have been changing their logos hoping it will reinvent the company/product. Pepsi for instance is a company that everyone knows of. More recently they have added more beverages onto their list of already carbonated drinks. To add to the change they have changed their logo on the Pepsi can. New logos are not going to increase sale, if anything people aren’t going to recognize it on the shelf. Most people go to products they are comfortable with. Products they know that won’t let them down. Pepsi is taking a big money risk by changing their image now.

To The Next U.S. President: 100 Words for 100 Days:

I saw that people where really responding to this blog and I think this is a great way for people to say what they need.

The first 100 days as president our new guide should be focusing on the people here in America. Forget the other countries that are struggling, start here in the core of the problem. Fix our education, our jobs, our homes, our transportation, and our debt. Make sure the people get cared for before giving out money away to a country that doesn’t even like us or want us there. It’s a waste of time and money. Fix our problem of judgment; make sure our people are created equal before making sure another country is created equal. Keep our allies close.
Someone told me today that this was going to be the most important election of my generation. If that is true, then why did America settle on our candidates? People forget there are more than 2 people running; t here is a third answer to the problem. I never understood why the people of the united states complain about our candidates when there are better ones, just because they don’t have the money the democratic and republican party have doesn’t mean they don’t exist. Take the time to find out who they are, they could be the answer to our problem.

kelly wearstler

In class we are talking about designers, so I thought it would be appropriate to bring up my Aunt, Kelly Wearstler. She is an interior designer that worked hard to get where she is. Her contemporary/modern ideas has made her well known. she is known for her inventive color pallet and sheik designs. My Uncle, Brad Korzen met Kelly while building his hotel business. He asked her to come in and design, because of this team effort both my Uncle and Kelly were successful. They continue to work together and are blessed they are able to, so they can raise their beautiful sons together. Kelly has her own business now designing all sorts of things for your home, while also being a mother and a judge on the show Top Design.

Frank Gehry project

Im finally done with the project, and I think it came out better then I thought it would. The composition is a lot better than what I started with. It was an interesting project. I got to look into an artist that was interested and learned where he came from and what he was all about. His inventive mind has inspired many and entertained lots. Reading about him and seeing how "famous" his work is made me look closer at the buildings I walk into.

To the Future

Since the beginning of time man has tried to fly. Whether it is using a parachute or a plane, people have been trying to find a way for humans to fly. Yves Rossy aka Jet man has found a start to this new revolution. Rossy has been working hard to find a way to fly. He is not only the pilot to this, but the inventor as well. He challenged himself to a 15 min flight crossing the English Channel. Yves Rossy was successful in his mission and might have an answer to new transpiration in the future.

architectural design

Today in art history we went over Roman and Greek architecture in 15th century. Frank Gehry did a buiding that was inspired by an acropolis. Loyola Law Scool in California is made with pillars on the outside and built in a small community of other buildings and classrooms.

Frank Gehry

i have been researching Frank Gehry and have been very intrigued with his work. He thinks outside the box and that's what i love about him. When he first started in architecture he did not know how to make himself different from others, until another artist opened his eyes to the world outside the norm. He fell in love with shapes and all different materials. He used these tools to show a buildings inner beauty. While working on the project i have been trying to put together a layout for the brochure, but can not seem to get it right.

A positive future

When reading today, i came across a blog about being optimistic. I believe optimism is the key to happiness. Have you ever seen or read "the secret"? If you haven't it will change your life. People complain daily about how the world is a disaster and no one wants to bring children into this world. People need to create and manifest a world they can live in, and make it happen. We can not blame anyone but ourselves for creating this world that we believe is evil. Doom and depression is in our minds because we focus on it all the time; bills, relationships, jobs, family, health. If only people can stop focusing on the negative parts of their lives and start experiencing the positive. People's state of mind and over all health would be better and people wouldn't rely on chemicals and medication to make them happy (but thats another topic).

Finally Found it

I found the architect I was looking for. Frank Gehry, I saw his stuff last year in an contemporary art class and really enjoyed his creativity, and his ability to bring these buildings to life. I don't know much about his work, but I do know I am interested!!!

The Future of cars

BMW's new car design :interior fabric of car is flexible and doesn't get dirty. Doors flip up. You can personalize the car to your liking. Focuses on comfort and support. has humanistic qualities. Want the car to be flexible to everyones needs, and still have style.

Seth Godin and common sense

I was Reading Seth Godin's Blog today about getting what you pay for. I Love that he is so blunt about telling people to stop complaining about the things they make their own decisions about. These people get what they pay for. Don't do it if you don't like it, and if you are cheap you are going to get cheap things. All people do is complain, if you don't like it change it, or don't.

My Own Internship of a life time!!!

Well, this summer i did my internship with an artist in Miami. I had no idea to expect. What i did find was my future. It made so much sense to me and allowed me to find a direction in my own art. I was able to learn about all aspects of a business from creation to distribution. I could not have asked for a better expierence. The people I worked for were great mentors too, which helped alot in the learning process. The Artist Romero Britto was good to me and took me under his wing, all he wanted in his art was to share it with people and make them happy. That inspired me to do the same with my own works. Thanks to this internship i don't feel as lost graduating. Now, i know what direction to go in.

Running out of Time

It seems that time has been discovered to organize our lives, but the big question that Lionel Laurent from Forbes asks is "does time really exist?"  He uses the example of the tea cup.  If you knock the teacup off the table it is improbable, not impossible to have the pieces fly back together and become a whole teacup again.  According to a professor in physics Rovelli, he says that you can not see a future where the teacup gets back together if there is no cause for it. But is there ever a cause for time?

 Time to me is very abstract.  There are some days where there is not enough time, and on the other hand some days are just too long.  It's hard to grasp an idea that keeps changing.  The idea of time is so complicated, yet it was made to simplify our lives.

www.forbes.com/2008/02/28/time-illusion-perception-oped-time08-cx_ll_0299illusion.html